Drive better conversations. Create better CX that converts.

We power meaningful conversational commerce that guides your customers through seamless, intuitive interactions that increase engagement where it matters most.

We don’t do hype. We do helpful.
And we’ll make technology work for you.

In the Nordics, we love tools that work.
Let’s make AI one of them.

We power meaningful conversational commerce that guides your customers through seamless, intuitive interactions that increase engagement where it matters most.

We don’t do hype. We do helpful.
And we’ll make technology work for you.

In the Nordics, we love tools that work.
Let’s make AI one of them.

We power meaningful conversational commerce that guides your customers through seamless, intuitive interactions that increase engagement where it matters most.

We don’t do hype. We do helpful.
And we’ll make technology work for you.

In the Nordics, we love tools that work.
Let’s make AI one of them.

Book a meeting with us

Book a meeting with us

Agentic Commerce is estimated to

provide about a 1.5%–2% annual boost to

provide about a 1.5%–2%

eCommerce on a global scale,

annual boost to eCommerce

on a global scale,

unlocking over $240 bn in incremental

unlocking over $240 bn in

retail revenue.

incremental retail revenue.

Smart Guidance
Smart Guidance
Smart Guidance

Always there for your customers. Helping them decide.

Inspired by Jules Verne’s Passepartout, Partu AI is a smart agent that opens doors without stepping into the spotlight, leading the way to higher conversions and more confident purchases.

Partu AI guides your customers quietly and intuitively helping them choose, book, and buy without friction. Smart service that feels effortless. That’s how good help feels.

It’s discreet. Adaptive. Endlessly helpful. Just like the best assistant you’ve never had… until now.

Guide smarter choices

AI-Powered Support
AI-Powered Support
AI-Powered Support

Part of You. Built to serve, designed to support.

Partu AI doesn’t just respond, it resonates. By understanding tone, flow, and moments, it becomes a natural part of your customer’s journey. It’s not an interface. It’s intuition in action.

AI-powered support that fits your brand voice and knows when to step in. From answering common questions to resolving real issues, Partu AI learns, adapts, and elevates your customer service. Fewer repetitive tickets, faster answers, and happier customers.

Always discreet. Always efficient. Always aligned with your brand voice.

  • Conversational support, without friction

  • Built to learn. Designed to adapt.

  • Works behind the scenes to make you shine

  • Every conversation opens a door

Turn talk into action

AI Accessibility
AI Accessibility
AI Accessibility

Get Seen by AI. Get Chosen by Customers.

Today’s customers don’t just search, they ask. And AI search engines answer for them. In this new landscape of Agentic Commerce, visibility begins with being accessible. Not just readable by humans, but by machines too.

Do you want to be discoverable to AI? To serve AI Agents, stay visible in AI-powered searches and in smart interfaces, your content needs structure. Logic. Clarity.

We make your content and data AI-ready: tidy, structured, and ready for action. Partu AI helps your services speak AI so AI Agents and systems like ChatGPT, Claude, Gemini, Perplexity and Mistral can find, understand and interact with your business. We want them to know exactly what you offer and how to get your customers there. You know, in the Nordics, we like things that just work.

We help you get found where it matters most: in answers, recommendations, and decisions.

Because it’s not enough to be online anymore. You need to be part of the conversations.

Reach machines that matter

Effortless Integrations
Effortless Integrations
Effortless Integrations

Everything works. Together.

Whether you're in eCommerce, hospitality, or services, Partu AI blends seamlessly into your customer journey, your systems and beyond.

From product feeds and booking engines to checkout flows and third-party APIs, it seamlessly integrates your digital stack into a unified experience. Easily connect with e.g. your Shopify store, ChatGPT's, Google's or Amazon's product feeds, or hotel and meeting booking flows.

It helps people buy, book, and get what they need without friction. And that’s how great service feels: simple, connected, and effortless.

  • API-first architecture for smooth backend integration

  • Supports structured product feeds, booking engines, and transactional flows to connect with AI

  • Easily integrates with third-party platforms

  • Modular setup that scales with your existing stack

Connect with everything

Get Early Access to AI-Readiness
- And a Strategic Advantage

We’re opening up Partu AI Lens to early adopters with a limited-time launch offer: 299e (+VAT) for your first evaluation.

Use this opportunity to evaluate your AI-readiness, and take the first step toward smarter commerce, customer experience and automation.
We’re opening up Partu Lens to early adopters with a limited-time launch offer (299e +VAT).

Use this opportunity to evaluate your AI-readiness, and take the first step toward smarter commerce, customer experience and automation.

Claim your offer now

See what we evaluate

See what we evaluate

Offer valid for a limited time. No long-term commitment required.

More Than a Tool. A True Companion for Timeless Service.

Amid the noise of AI, Partu was designed to listen.
Our essence is the story of Passepartout.

Partu AI draws its name from Passepartout, the loyal French gentleman-servant from Jules Verne’s Around the World in 80 Days.

Always on time. Always aware. Always one step ahead.

In its modern form, Partu AI is a digital companion with the same quiet intuition. Now it guides people through online customer journeys, speaking only when needed, and never stealing focus. It gently leads your customers to where they need to be: the right product, service, or decision.

Partu AI is not just an assistant, a tool, or a piece of technology. It senses the moment and completes the experience quietly, intuitively, and meaningfully - every step of the way.

Partu AI is not the hero of the story. Your CUSTOMER is.

This idea has been with us from the start.

Back in the late ’90s, we described our earlier company as a backstage team, finely tuned and working behind the scenes to help clients succeed.

Partu AI carries that same spirit forward.
It stays in the background, doesn’t seek attention, and takes pride in helping you shine.

Because in a world where AI noise just distracts you from what is key to your business, we had to bring our version of the story to the market.

We chose to build something different.

Something that helps where it matters.
Something that supports, instead of distracting.

Because great service doesn’t shout. It simply shows up, right when you need it most.

The agentic AI in retail and ecommerce market

The agentic AI in retail and

ecommerce market

was $46.74 billion in 2025 and is projected to

was $46.74 billion in 2025

and is projected to reach

reach $175.11 billion by 2030, a compound

$175.11 billion by 2030,

a compound annual

annual growth rate of 30.2%

growth rate of 30.2%

Journeys that convert

We make small talk
do big things.

We make small talk do big things.

Partu AI turns everyday questions into meaningful moments that drive action, delight, and loyalty. And it guides your customers without ever feeling like a sales pitch.

Conversational Commerce for Bold,
Modern Businesses

Conversational Commerce
for Bold, Modern Businesses

Conversational Commerce for Bold, Modern Businesses

Empower, don’t pressure. That's the modern way to convert.

Partu AI helps customers discover the right products through natural conversations. No pressure, just personalised guidance.

Empower, don’t pressure. That's the modern way to convert.

Partu AI helps customers discover the right products through natural conversations. No pressure, just personalised guidance.

Empower, don’t pressure. That's the modern way to convert.

Partu AI helps customers discover the right products through natural conversations. No pressure, just personalised guidance.

Elevate the guest experience. Refined hospitality, delivered with seamless care.

From booking to check-out, Partu AI supports guests at every touchpoint, making their stay smoother without stealing the spotlight.

Elevate the guest experience. Refined hospitality, delivered with seamless care.

From booking to check-out, Partu AI supports guests at every touchpoint, making their stay smoother without stealing the spotlight.

Elevate the guest experience. Refined hospitality, delivered with seamless care.

From booking to check-out, Partu AI supports guests at every touchpoint, making their stay smoother without stealing the spotlight.

Support that feels personal, even when it’s digital. Turn help into trust.

Partu AI empowers service providers to deliver timely, contextual assistance that builds trust, reduces friction, and turns every interaction into a relationship.

Support that feels personal, even when it’s digital. Turn help into trust.

Partu AI empowers service providers to deliver timely, contextual assistance that builds trust, reduces friction, and turns every interaction into a relationship.

Support that feels personal, even when it’s digital. Turn help into trust.

Partu AI empowers service providers to deliver timely, contextual assistance that builds trust, reduces friction, and turns every interaction into a relationship.

The Global Conversational Commerce Industry

The Global Conversational

is valued at

Commerce Industry

is valued at

$8.8 bn in 2025,

projected to grow

to $32.6 bn by 2035.

FAQ
FAQ

Curious?
We're not shy,
ask us anything.
Let’s Partu.

What is Partu AI, exactly?
How is Partu AI different from a chatbot or regular recommendation engine?
Which industries is Partu AI best suited for?
How long does it take to get started with Partu AI?
Is Partu AI secure and GDPR compliant?
What is Partu AI, exactly?
How is Partu AI different from a chatbot or regular recommendation engine?
Which industries is Partu AI best suited for?
How long does it take to get started with Partu AI?
Is Partu AI secure and GDPR compliant?
What is Partu AI, exactly?
How is Partu AI different from a chatbot or regular recommendation engine?
Which industries is Partu AI best suited for?
How long does it take to get started with Partu AI?
Is Partu AI secure and GDPR compliant?

Ready to Partu?

Book a meeting with us!

Work hard. Partu harder.

You don’t need more tools. You need a companion who understands the moment. Let us show you how Partu AI can guide, support, and elevate your customer interactions.

Ready to Partu?

Book a meeting with us!

Work hard. Partu harder.

You don’t need more tools. You need a companion who understands the moment. Let us show you how Partu AI can guide, support, and elevate your customer interactions.

Ready to Partu?

Book a meeting with us!

Work hard. Partu harder.

You don’t need more tools. You need a companion who understands the moment. Let us show you how Partu AI can guide, support, and elevate your customer interactions.