AI is already choosing. Just not you.
From a customer asking AI where to buy and being directed to your competitor, to an AI agent buying from them, not you. Most businesses have no picture of their performance across the full machine customer journey: not on discovery, not on recommendation, not on transaction. Partu AI covers all three.
What is Partu AI?
Partu AI is a Finnish AI company specialising in agentic and conversational commerce. We help businesses become discoverable, competitive, and ready to transact for both human customers and machine customers such as AI agents, across the full customer journey.
Be visible where AI recommends
Are you present where the answers are?
AI doesn't browse, it picks. We help your brand to be part of the conversation across every major model that your customers are already asking.
- Open AI
- Gemini
- Claude
- Perplexity
- Shopify
- Amazon
What we do
Make small talk do big things.
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Get Seen by AI. Get Chosen Over Competitors.
Reach machines that matter ›AI agents reach your business in two ways: through AI systems like ChatGPT, Claude, Gemini, Amazon, and Perplexity that recommend brands in their answers, and by browsing the web directly on their owner's behalf. Partu AI structures your content, data and feeds in smart ways so both can find, understand, and interact with your business, knowing exactly what you offer and how to get customers there.
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Guide every customer to decide, and every AI to buy.
Guide smarter choices ›Partu AI converts questions into conversions across chat, voice, and AI-mediated channels, guiding customers to the right choice and completing the bookings and purchases. It works for human customers and for the AI agents increasingly making decisions on their behalf.
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Support that resolves itself.
Turn talk into action ›Partu AI agents handle inbound tickets end-to-end, detect issues across conversations before customers report them, and hand off to humans with full context when judgment is needed. Always discreet, always efficient, and always aligned with your brand voice. Your team focuses on decisions. The agents handle everything else. Fewer repetitive tickets, faster answers, happier customers.
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Your data, structured for AI agents.
Connect with everything ›AI agents don't browse product pages. They query structured data and rely on feeds, schemas, and APIs to discover, compare, and transact. Partu AI's API-first, modular architecture connects your product feeds, booking engines, and third-party platforms to the systems AI uses: ChatGPT, Google, Amazon, Shopify, and the commerce protocols being built for agent-based purchasing. Smooth backend integration that scales with your existing stack.
Industries we serve
Built for businesses where every conversation counts.
Partu AI adapts to your sector with ready-made playbooks for the industries where AI commerce is moving fastest.
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eCommerce / Retail
Turn browsers into buyers.
Deploy AI agents that understand product catalogues, guide shoppers to the right choice, and recover abandoned sessions across your website, app, and AI search results.
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Hospitality & Travel
Personalise every stay, every trip.
From booking enquiries to in-stay concierge, Partu's agents deliver the attentive, personalised service your guests expect. At scale, around the clock.
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Professional Services
Qualify leads. Serve clients faster.
Partu agents handle intake, answer FAQs, and route complex queries to the right expert so your team spends time on high-value work, not triage.
For AI & CX Strategy Leaders
Do you know how AI experiences your business?
By 2028, 90% of B2B purchases will be handled by AI agents (Gartner, Nov 2025). Most AI programmes don't measure how those agents find, evaluate, and buy from you.
AI systems already interact with businesses across the full customer experience: discovering, evaluating, transacting, and seeking support. Most AI and CX programmes measure internal metrics. Few measure how AI actually experiences your brand, scores your touchpoints, and chooses you over a competitor.
Partu AI closes that gap. Partu AI Lens benchmarks your AI readiness and scores you against your competitive set. The MCX Tool measures how AI agents experience transacting with your business, compared to your competitors.
Know where you stand. Know how you compare.
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90%
of brands have zero mentions when AI responds to relevant customer queries.
Victorious, May 2026
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60%
of brands will use agentic AI to facilitate streamlined one-to-one interactions by 2028.
Gartner, Jan 2026
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90%
of all B2B purchases will be handled by AI agents by 2028.
Gartner, Nov 2025
Start by checking your AI-readiness
One Score. Six Dimensions. Complete Clarity.
AI visibility starts from AI accessibility. The evaluations we run on your website combine to form your Partu AI Readiness Score, a benchmark that shows where you stand today and what to improve.
This score helps you track your progress, align teams, and justify improvements to leadership. It’s your digital maturity compass and your first KPI for the AI era.
See Partu AI Lens in action
This is what clarity looks like.
Every Partu AI Lens report opens with your overall score, your strongest dimensions, and the gaps worth closing first. All on one page.
The new storefront is a conversation
Every question. Every channel. One agent.
Shoppers no longer browse, they ask. They expect answers in chat, on voice, inside the apps they already use. Partu AI gives your business a sales agent that sells, supports, and follows up across every conversational surface.
- Discovers products through natural dialogue, not keyword search
- Resolves support questions before they reach your inbox
- Re-engages customers proactively at the right moment
Put Conversational Commerce into action
A smarter guest experience.
Smart Guidance means your returning guests never repeat themselves. Partu AI agents recall preferences, anticipate needs, and handle everything seamlessly, every time.
AI agents for customer operations
Your support team, extended.
Partu AI agents take ownership of the work your customer service and success teams do every day - resolving tickets, following up after purchase, catching issues before customers report them, and handing off to humans when judgment is needed.
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Resolve
Handle inbound tickets end-to-end across email, chat, and forms. Refunds, returns, order changes, account questions, everything closed without a human in the loop when you want it, in your brand voice.
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Follow up
Proactively reach out after delivery, after a support contact, or at renewal. Confirm the issue is resolved, surface satisfaction signals, recover at-risk accounts before they churn.
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Detect
Spot patterns across conversations: a shipping carrier failing a region, a product defect cluster, a pricing page confusion. Flag operational issues to your team with the evidence already gathered.
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Escalate
Know the limits. Route to a human when stakes are high, sentiment turns, or policy is ambiguous. With full context, suggested response, and the customer history attached.
Ensure your customer success
When something goes wrong, your agents are already on it.
A real scenario: critical parts delayed in transit. Our agents catch the risk, source an alternative, and resolve it before the line goes down.
Common questions
Ask us anything.
What is Partu AI, exactly?
Partu AI is a Finnish AI company specialising in agentic and conversational commerce. We help businesses design, evaluate, and optimise digital customer experiences so they work for both human customers and machine customers such as AI agents. Partu AI provides a conversational AI companion designed to guide customers intuitively through digital journeys. Whether they're shopping, booking, or exploring services, Partu AI is there to help. It's present, helpful, and never in the way. We take great care of your data to make it accessible to AI agents and AI searches, so you'll stay visible to your customers in the age of AI. We also connect your service to conversational commerce solutions external to your service. Ask us for more information on integrations, such as Shopify, ChatGPT and Google Gemini, among others!
How is Partu AI different from a chatbot or regular recommendation engine?
Partu AI doesn't just answer, it adapts. It understands context, emotion, and timing to create truly seamless experiences. It's more than a bot. It's a digital presence that quietly elevates engagement. And it has a team of other AI agents helping it out, quietly in the background.
Which industries is Partu AI best suited for?
Partu AI is built for any environment where conversations matter. Our current clients are in retail, hospitality, and the services sector, where intuitive guidance can directly impact outcomes and satisfaction. But don't be afraid to get in touch, if you want to introduce it to your domain. We are here to help you make your services shine, just like Passepartout.
How long does it take to get started with Partu AI?
We'll show you in a demo how simple it can be. Our onboarding is designed to be light, flexible, and adapted to your unique service flow.
Is Partu AI secure and GDPR compliant?
Absolutely. Partu AI is designed with privacy by default, ensuring compliance with GDPR and other major privacy frameworks.